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Retention Cohort Simulator

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12-Month LTV $0
LTV:CAC 0x
Payback Month --
12-Mo Repeat Rate 0%

Acquisition Inputs

Cumulative LTV vs CAC

Cohort Behavior (per 1,000 customers)

Metric M1M2M3M4M5M6 M7M8M9M10M11M12

Benchmark Reference

Refractive operator benchmarks — based on DTC brands doing $1M–$50M ARR.

MetricHealthyWatchCritical
LTV:CAC≥ 3.0x2.0x – 2.9x< 2.0x
Payback Period≤ 3 months4 – 6 months> 6 months
12-Month Repeat Rate≥ 35%20% – 34%< 20%