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Your operator account for frameworks, calculators, and premium tools.

Use your Refractive account to move from quick diagnostics into deeper operating systems. Open the free tools immediately, then unlock premium dashboards and simulators built for real DTC decision-making.

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Free tools for quick operator reads.

Use these instantly when you need a fast pulse on creative health, conversion pressure, or topline unit economics.

Free · Calculator

DTC Health Check

Five inputs, six metrics, one operator read. Instant snapshot of your brand's unit economics and growth health.

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Creative Scorecard

Audit your creative production velocity, coverage, and fatigue risk in 60 seconds.

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Member Access

Premium tools that unlock with your free account.

These resources go beyond directional advice and into operating rhythm. Unlock them once, then come back to the same system as your needs evolve.

Member Access · Dashboard

Refractive Growth Dashboard

Monthly P&L, acquisition metrics, retention KPIs, and contribution margin — all in one place. Includes operator benchmarks for every metric.

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Member Access · Simulator

Retention Cohort Simulator

Model LTV by cohort, find your CAC payback point, and see where retention breaks down.

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Resource Roadmap

Next tools on deck.

These are planned additions to the member library. They stay visible as a signal of direction, without crowding the live resource experience.

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CAC Payback Calculator

Time-to-payback curves and a cleaner view into how AOV, margin, and retention decisions affect cash efficiency.

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Media Mix Allocator

Scenario planning for channel budgets based on marginal return, portfolio logic, and operator tradeoffs.

Coming Soon

Attribution Impact Calculator

A practical way to pressure-test attribution assumptions and see the planning implications before you reallocate spend.

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