We're a growth partner built by former in-house operators. Fewer clients, deeper work, measurable outcomes.
We built Refractive after scaling a $40M eCommerce brand and seeing the gap firsthand: agencies with energy at the pitch, and silence after the contract.
Most agencies assign junior account managers who relay messages between you and the people doing the work. The people on your weekly call aren't the people building your campaigns, and nobody's looking at the full picture.
We operate differently. Refractive is an embedded growth team aligned to your business KPIs, not ad spend. Senior operators do the work directly. Every channel talks to every other channel. And we prove what's real with measurement that doesn't lie.
Founder involvement on every account. The people on your call are the people doing the work.
Flat retainers with performance bonuses tied to outcomes. We win when you win.
Full-funnel measurement, attribution, and incrementality testing to prove what's real.
Every person on your account has done the work themselves. No layers. No telephone game.
Founder & Growth Director
8+ years scaling eCommerce growth at a $40M retailer. Currently Ecommerce Manager at Kane Footwear. Previously Digital Marketing Manager at Lax.com. Built and led cross-functional teams across paid, creative, CRO, and lifecycle. Founded Refractive to bring senior operator talent to $1M–$50M DTC brands — because the brands he worked with kept getting handed off to junior account managers who’d never run a real program.
LinkedIn →Director of Strategic Operations
Built and scaled a national athletic apparel brand over 15 years before a successful exit. Previously led operations at Lax.com alongside Christian. Brings founder-level program management, cross-functional coordination, and growth ops discipline to every client engagement.
LinkedIn →Director of Technology
Strategic development and systems leadership at KELYN Technologies. Previously at Lax.com alongside Christian and Dan. Builds scalable systems, AI-led workflows, and end-to-end integrations that connect your store, data, and automation into one operating system.
LinkedIn →We hire senior-first operators. Few clients, deep work, high ownership. Remote-friendly.
Meta, Google, and TikTok expertise. Creative testing spine. Budget ownership across full-funnel paid programs.
ApplyTheme engineering, speed budgets, integrations, and design systems. Build stores that load fast and convert.
ApplyOwn the creative supply chain. UGC systems, motion, and AI-assisted production at scale. Scroll-stopping creative built for performance.
ApplyDon't see your role? Email careers@refractive.co