Christian Cortes
Founder & Growth Director
8+ years building and scaling multiple 8- and 9-figure eCommerce brands. Currently Ecommerce Manager at Kane Footwear. Previously Digital Marketing Manager at Lax.com. Built and led cross-functional teams across paid, creative, CRO, and lifecycle. Founded Refractive to bring senior operator talent to $1M–$50M DTC brands — because the brands he worked with kept getting handed off to junior account managers who’d never run a real program.
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