How We Work Solutions Illuminate The Index About Book a Growth Audit
Overview Four Pillars Foundation Growth Experience Retention How We Work What's Included FAQ
Solutions

Solutions built to compound.

One system across strategy, acquisition, conversion, and retention. Align the full funnel, then measure what's real with Illuminate™.

Pick one solution or run the full stack. We'll recommend what moves the needle first.

Book a Discovery Call Start with Signal Scan
Senior-operator pods No % of ad spend Illuminate™ included on Full-Stack
The System

The Refraction Map

Growth doesn't come from isolated tactics. It compounds when your plan, your traffic, your experience, and your retention system move together.

01

Foundation

Strategy and positioning that makes everything else work.

  • Clear priorities and a 90-day operating plan
  • Sharper positioning and GTM narrative
  • Cleaner ops that remove friction
Strategy & GTM
02

Growth

Acquire demand with coordinated creative and measurement.

  • Faster learning loops
  • Lower CAC and stronger MER
  • Budget reallocations based on incrementality
Paid Media & Creative
03

Experience

Turn attention into revenue with conversion-first experiences.

  • Higher conversion rate and revenue per session
  • Faster site and cleaner UX paths
  • SEO + AI enhancements that drive qualified demand
Shopify Dev & CRO
04

Retention

Build LTV systems that keep customers coming back.

  • Higher repeat rate and LTV
  • More revenue from owned channels
  • Support and affiliates that scale with quality
Email/SMS & Loyalty
Foundation
01

Foundation

Business strategy and positioning that makes everything else work.

Clear priorities and a 90-day operating plan
Sharper positioning and GTM narrative
Cleaner ops and integrations that remove friction

Business Strategy

  • KPI tree + budget architecture
  • Offer and promo calendar alignment
  • 90-day roadmap and sprint cadence

Brand Positioning

  • Category POV and differentiation
  • Proof library and claims mapping
  • Creative direction for acquisition + site

Go-to-Market Planning

  • Launch and seasonal playbooks
  • Channel mix plan
  • Testing roadmap

Creative Strategy

  • Concept platforms and hook library
  • Brief templates for UGC/studio
  • Channel-specific creative frameworks

Operations & Integrations

  • Returns/exchange workflows
  • ERP/OMS integration planning
  • Inventory sync and data contracts
Book a Call
Growth
02

Growth

Acquire demand efficiently with coordinated creative and measurement.

Faster learning loops
Lower CAC and stronger MER
Budget reallocations based on incrementality

Creative Production

  • UGC/studio/motion
  • Variant matrices
  • Production calendar

Marketplace Management

  • Amazon/Walmart basics
  • Storefront + ads
  • Inventory coordination

Analytics & Reporting

  • Dashboards built for decisions
  • Weekly memo and reallocation plan
  • Illuminate™ data layer
See Illuminate™
Experience
03

Experience

Turn attention into revenue with conversion-first experiences.

Higher conversion rate and revenue per session
Faster site and cleaner UX paths
SEO + AI enhancements that drive qualified demand

Shopify Development

  • Modular section systems
  • PDP/collection optimizations
  • Integration readiness

CRO & A/B Testing

  • Test backlog + QA
  • 2-5 tests per month
  • Rollout and learning capture

AI Enhancements

  • LLM search and assist
  • Personalization and recommendations
  • Content ops automation

SEO

  • Technical SEO + speed
  • Schema and internal links
  • Editorial outlines

Performance UX

  • Journey mapping
  • Interface and interaction design
  • Accessibility and conversion clarity
Start with Spectrum Sprint
Retention
04

Retention

Build LTV systems that keep customers coming back.

Higher repeat rate and LTV
More revenue from owned channels
Support and affiliates that scale with quality

Email & SMS

  • Lifecycle flows + campaigns
  • Segmentation + deliverability
  • Offer and creative system

Loyalty & Referral

  • Program design
  • Margin-safe incentives
  • Advocacy activation

Subscription Optimization

  • Churn save and winbacks
  • Portal UX improvements
  • Bundle strategies

Customer Support Systems

  • Gorgias implementation
  • Macros, SLAs, tagging
  • Feedback loop into CRO

Affiliate Network

  • Program setup
  • Recruiting and enablement
  • Attribution guardrails
Book a Call
Operations

How Refractive runs the work

We operate as a senior pod: paid, creative, CRO, lifecycle, and measurement moving together under one roadmap.

Daily

Slack memo with previous day KPIs

Weekly

Performance review update

Biweekly

Creative review

Monthly

Roadmap and reallocation

Quarterly

Strategy reset

Engagement Models

Pick a pillar or run the full system

Transparent pricing

How we price

Flat monthly retainers, not percentage of ad spend. Our incentives are aligned with yours — we’re not rewarded for spending more of your money. Performance bonuses are tied to agreed KPIs so we win when you win.

Single Pillar

Discounts for bundling

Starting at $4,000/mo

Full-Stack Growth

All four pillars

Starting at $12,000/mo

Illuminate™

Standalone measurement

Starting at $149/mo

Shopify Development

Project-based

Starting at $40,000

Minimums exist because the work requires enough runway to show real results. We’re not the right fit for every budget — and we’ll tell you that upfront.

No fluff. Just clarity.

Solutions FAQs

Both. Our Full-Stack Growth Partner model runs all four pillars under one roadmap, but we also take on single-pillar engagements. We'll recommend what makes sense based on where you are and where you need to go.

A senior pod: strategist, media buyer, creative lead, developer, and lifecycle specialist as needed. The people on your weekly call are the people doing the work. No account managers relaying messages.

Month 1: Audit, baseline, and quick wins. Month 2: Testing cadence at full speed across channels. Month 3: Optimize based on data, reallocate budget, and plan the next quarter. You'll have a dashboard, weekly memos, and a clear roadmap from day one.

No. We use flat monthly retainers so our incentives are aligned with yours. We're not rewarded for spending more of your money. We also offer performance bonuses tied to KPIs so we win when you win.

With Illuminate™, our measurement suite. It combines attribution, incrementality testing, and media mix modeling so you always know what's actually driving growth. No black boxes, no vanity metrics.

Yes. Our Signal Scan is a full-stack audit that gives you a prioritized roadmap without committing to a retainer. The Spectrum Sprint is a 90-day accelerator for brands ready to move fast. Both can convert to ongoing retainers.

Ready to align the full funnel?

One team. Every channel. No excuses.

Book a Discovery Call Start with Signal Scan