Last-click attribution over-credits bottom-funnel channels (Google Brand, retargeting) and under-credits demand creators (Meta Prospecting, TikTok). This tool shows you the revenue impact of switching to an incrementality-adjusted model.
Enter each channel's current last-click attributed revenue and your estimated incrementality lift %. The calculator shows what revenue looks like under an adjusted model.
| Channel | Spend | Last-Click Revenue | Incrementality Lift % | Adjusted Revenue | Last-Click ROAS | Adjusted ROAS | Revenue Shift |
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