Enter your numbers above to see your creative health score.
Creative Velocity
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You need at least 8 new creatives per channel per month to maintain learning velocity. Below 4 and algorithms can't optimize.
Spend per Creative
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If you're spending more than $5K per creative, you're over-concentrating risk. One fatigue event tanks your whole account.
Creative Coverage
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Coverage measures what % of the month has fresh creative running. Below 100% means you're running on stale ads part of the time.
Win Rate
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A 25-30% win rate is normal. Below 15% usually means briefs are misaligned with audience, not that production quality is low.
Fatigue Risk
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High fatigue risk means your creative pipeline can't keep up with spend. CPAs will rise and ROAS will decay without more production volume.