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Christian Cortes
Founder & CEO, Paid Media Director
8+ years leading performance and growth for a $40M sporting goods retailer. Paid, content, lifecycle, and conversion. Built the system, now runs it.
Our Story
Why We Exist
We built Refractive after scaling a $40M eCommerce brand and seeing the gap firsthand: agencies with energy at the pitch, and silence after the contract.
Most agencies assign junior account managers who relay messages between you and the people doing the work. The people on your weekly call aren't the people building your campaigns, and nobody's looking at the full picture.
We operate differently. Refractive is an embedded growth team aligned to your business KPIs, not ad spend. Senior operators do the work directly. Every channel talks to every other channel. And we prove what's real with measurement that doesn't lie.
Senior-operator led
Founder involvement on every account. The people on your call are the people doing the work.
No % of ad spend
Flat retainers with performance bonuses tied to outcomes. We win when you win.
Illuminate included
Full-funnel measurement, attribution, and incrementality testing to prove what's real.