Prove lift. Reallocate budget. Compound growth with confidence.
Included with Full-Stack Growth Partner. Available standalone.
Illuminate™ unifies your marketing data and ties it to outcomes you can defend. It combines attribution with incrementality testing and modeling so you can fund what actually drives revenue, then repeat what works.
Understand the journey. See which channels and touchpoints drive real conversions.
Prove what caused lift. Geo experiments and holdouts that separate signal from noise.
Plan the next dollar with privacy resilience. Forecast marginal returns at a channel level.
Cut waste by identifying non-incremental spend.
Reallocate budget based on marginal returns.
Increase learning velocity with a test-and-scale loop.
Align stakeholders with one source of truth.
Fragmented dashboards, conflicting metrics, no confidence in what's working.
One dashboard + one weekly memo + one reallocation plan.
Compare models and see which channels contribute to conversions across the full funnel.
Visualize the customer journey from first touch to purchase with time-to-convert analysis.
Cluster creative by hooks, angles, and formats to understand what resonates and why.
Geo and cell split tests with holdouts that prove true lift, not claimed conversions.
Continuous measurement that catches performance shifts before they become problems.
Model budget shifts before you make them. See projected returns by channel and spend level.
Marginal ROI curves that show exactly where your next dollar should go.
Automated insight summaries and reallocation recommendations delivered to your inbox.
Incrementality answers the only question that matters: "Did this spend create new revenue, or just claim it?" Illuminate™ designs and reads geo/cell split tests and holdouts, then turns the results into a simple budget decision.
MMM helps you forecast marginal returns at a channel level, even in privacy-restricted environments. Use it for quarterly planning, media mix shifts, and executive-level clarity.
Illuminate™ supports multiple attribution views so teams can compare narratives and align on a working model. The goal isn't a perfect model. It's faster, better decisions.
We use AI to shorten the loop between idea, test, and insight. Illuminate™ surfaces patterns, flags anomalies, and helps generate the next round of experiments.
Group creatives by hooks and angles to see what messaging resonates across audiences.
Get testing ideas based on performance patterns, seasonal trends, and competitor signals.
Get alerted when metrics break pattern, before small issues become big problems.
Summarized performance highlights and recommended next actions, delivered automatically.
Connect your store, ads, and analytics. Keep your tools. Own your data.
Warehouse-first compatible (BigQuery / Snowflake) for advanced teams.
Read-only access where possible
Data portability (exportable)
Consent-aware tracking guidance
Role-based access
"We build dashboards for decisions, not surveillance."
Data sources + taxonomy. We plug into your existing stack and map every signal.
Tracking integrity and baseline. We audit your data before trusting any of it.
Attribution + incrementality plan. Experiments designed, tests running, lift measured.
Weekly memo + budget reallocation cadence. Signal becomes action becomes growth.
Deliverables: Dashboard + Memo + 90-day testing roadmap
Illuminate™ is delivered using best-in-class measurement partners today while we ship Refractive's proprietary layer over the next 6-12 months. Clients keep full data portability, and the experience stays consistent under the Illuminate™ brand.
Illuminate™ is included with all Growth Partner retainers. Attribution, incrementality, and weekly memos come standard.
Book a Growth AuditStarting at $2,500/mo
Attribution dashboards, incrementality testing, and weekly performance memos for brands managing media in-house.
Book a DemoStarting at $5,000/mo
Everything in Core plus MMM scenario planning, budget simulator, creative intelligence, and AI-powered insights.
Book a DemoYes. Illuminate™ is included with all Full-Stack Growth Partner retainers. You get attribution dashboards, incrementality testing, and weekly performance memos as part of the engagement.
Yes. Illuminate™ is available as a standalone product in Core and Pro tiers for brands managing media in-house or with another agency. You still get full access to dashboards, memos, and testing frameworks.
We design geo or cell-based split tests where one group sees your ads and another doesn't. By comparing the conversion rates between groups, we measure true incremental lift, not just what the ad platform claims credit for.
Attribution tracks individual user journeys. MMM looks at aggregate channel-level performance using statistical modeling. It's especially useful in privacy-restricted environments and for budget planning, since it doesn't depend on cookies or pixels.
Read-only access to your ad platforms, analytics, and Shopify store. We request the minimum permissions needed and never make changes to your live accounts without explicit approval.
Yes. All data is yours. Dashboards, reports, and raw exports are fully portable. If you ever leave, you take everything with you. No lock-in, no data hostage situations.
Attribution dashboards are live within 2 weeks of onboarding. Incrementality tests typically need 4-6 weeks to reach statistical significance. MMM models require 12+ months of historical data to calibrate.
Absolutely. Illuminate™ is additive, not a replacement. It plugs into your existing stack (Shopify, GA4, Meta, Google, Klaviyo, etc.) and provides a unified layer on top. Keep your tools. Own your data. We make it talk.
If you're spending meaningful budget, Illuminate™ will show what's real and where to push next.